Discovery Fire Sprinklers Ltd is proud to announce a new sponsorship, with Dundee Football Club for the 2025/26 season.
The agreement will see the DFS logo featured on the team’s matchday shorts and LED boards at Dens Park, highlighting a commitment to the club and a wider ambition of raising fire safety awareness across Dundee and beyond.
Discovery Fire Sprinklers’ Managing Director James Bryceland said the sponsorship is about supporting their hometown club, explaining that “Dundee FC embodies dedication, teamwork, and resilience, the very same values that drive our engineers every day.” He described the partnership as a reflection of Discovery’s long-term commitment to local communities and to “creating safer buildings across Scotland,” while also helping to raise awareness of life-saving fire protection.
Dundee FC Managing Director John Nelms welcomed the support, thanking Discovery Fire Sprinklers for their valued sponsorship. He said the company’s commitment to safety and excellence “aligns perfectly with our own values,” adding that partnerships with respected local businesses are essential to everything the club does on and off the pitch.
Both organisations emphasised that the collaboration goes beyond sponsorship, representing a shared pride in Dundee and a joint responsibility to build a stronger, safer future for the community.
